TRACE International, Inc.

To provide unlimited growth opportunities to all our employees by nurturing them as future leaders having the highest standards of Ethics and Values.

To be the most reliable and trusted partner for providing efficient, timely and cost effective solutions, products, services in all the businesses that we are engaged in.

About Us
Phoenix Power Products is more than two decades old in the Electrical, Mechanical, Automation Distribution and Solutions for Industries, Institutions, Govt.Departments and Defence Establishments. Located at Viskhapatnam, Andhra Pradesh, on the Eastern coast of India.

Our strength is our strong team of qualified and experienced Technical Sales and Service Engineers who are continuously trained in their respective fields. Our team would be able to assist you in selecting the right product or solution based on your requirements.

We are the Channel Partners for reputed MNC principals like ABB, GE, Mather&Platt Wilo, Kohler, Kirloskar Electric etc. We undertake Manufacture, Supply, Installation, Testing and Commissioning of L.V Switchgear Panels, Motor Control Centres, VFD, PLC, AMF, AFPC, Synchronising Panels, Pumping Systems, Fire Fighting Systems, D G Sets, etc

We undertake Operation & Maintenance of Process plants, AMC for equipments supplied by us and also offer Spares Management for our customers through careful analysis of their plant and equipments data.

We have been serving such diverse Industries and Institutions as:

  • Steel
  • Pharma & Chemical
  • Fertilizer
  • Oil & Gas / Refineries
  • Paper & Pulp
  • Food & Beverages
  • Ferro Alloys
  • Power
  • Shipbuilding & Repairs


  • Hospitals
  • Hotels
  • Educational Institutions
  • Research Laboratories
  • Defence Establishments